Tendlly was born from the meeting of courage, purpose, and the certainty that it is never too late to begin again. I have always been passionate about sales, but life asked me to pause.

Between caring for my bedridden mother and welcoming my 95-year-old aunt into my home, I had to set my dream aside - not for lack of desire, but out of love.

Time passed. I turned 50. And in that moment, I realized something powerful: dreams don’t expire - they simply wait for the moment when we are ready.

That’s when I decided to step into the digital world - a completely new universe for me - with a heart full of doubts, but even more filled with determination. Because, in the end, the real question isn’t “What if it goes wrong?”, but rather:

“What if it finally works?”

Tendlly was born from that leap of faith:
✨ The desire to grow,
✨ The understanding that challenges walk alongside us,
✨ And the conviction that time never stops - but we can choose to move forward with it.

Today, every piece, every collection, and every detail carries the strength of this journey.

Tendlly is more than a brand: it is living proof that dreaming is always possible, starting is always a choice, and continuing is always a victory.

Welcome to our essence.
Welcome to Tendlly.